Manipulative Media Essay Example for Free

Manipulative Media Essay Far beyond providing leisure and entertainment, mass media’s value and importance can be observed on its ability to deliver or disseminate highly relevant and socially-significant information. Other than books and scholarly works, mass media perform the role of an overtly accessible library that is carefully designed to meet the public’s information needs and demands. Various forms of mass media such as newspapers, magazines, radio and television enabled mankind to gain insights within the comfort of their homes. But with the emergence of the World Wide Web, accessing and spreading information have never been this easy. A simple click can generate tons and tons of data and statistics. Indeed, mass media have readily conquered the world. Nowadays, it seemed that media outfits and institutions have transformed into what Habermas referred to as the so-called â€Å"public sphere (qtd in Davies 3). † However, a closer examination of the matter clearly shows that mass media’s functions extend beyond providing information. It cannot be denied that media outfits are one of the most influential and powerful institutions in any given society. It is highly capable of shaping the public’s views and opinions. Likewise, media channels can instigate or prompt mass actions. For so many years, exposes and published investigative reports have been very instrumental in raising the public’s awareness which eventually lead to different types of social movements. Indeed, constant exposure to different media content can alter one’s behaviors and attitudes. But then again, the seemingly invincible influence of mass media has been overtly abused and exploited. To a certain extent, media has transformed into a manipulative machine that no less than promote the capitalistic aims of the ruling class. Media channels deliberately and systematically distort messages and news stories that leave the public as mere passive consumers. The fabrication of facts and exaggeration of events are intentionally performed to garner high ratings and the intention to inform is blatantly ignored and taken for granted. Manipulation and deceit: Mass media as Ideological State Apparatuses Mass media, together with the church, family and educational system are concretely identified by Althusser as forms of Ideological State Apparatuses (ISA) (Gabbard Ross 185). ISAs are readily employed to promote the interests of the state. Given the capitalistic nature of many societies, it can be argued that ISAs reflect the affairs and concerns of the ruling class. ISAs utilize a subtle attack wherein the individual’s ideological and political consciousness are molded and shaped. This is primarily performed to secure the ruling class’ positions in the economic, social and cultural hierarchy. The attack is described as subtle since the suppression and repression are not directly felt. The use of force and violence are hardly felt. Thus, whenever there is suppression, manipulation occurs regardless of whether it is directly or indirectly manifested. In as far as mass media is concerned, these institutions have been operating as lucrative business endeavors that places heavy emphasis on profit accumulation. This scenario readily displaces mass media’s role as â€Å"watchdogs† that secure the government’s accountability and responsibility to the public. Media, in recent years have long been obsessed in commoditizing media contents that range from news, music, film, variety shows and television programs. Profiteering dictates the name of the game and this can be only achieved if the public is lured into consuming different media products that are nonetheless insignificant. The public is made to believe that the things they see in television; the ones that they see in the television; the numerous advertisements that they encounter would satisfy their needs for knowledge and information. As a result, unethical practices in journalism, broadcasting and even advertising for that matter, became ordinary phenomena. A classic example of media manipulation can be observed in the overt sensationalism of crime and rape stories. These situations are highly experienced in print media and television. More often than not, many editors utilize catchy headlines to garner the public’s attention. Acts of murder and violence are blown out of proportion and are presented vividly in news stories. Featured articles turn red since much focus is given on the event’s gory and bloody details. Horrific photos of the crime scene are readily shown to catch the audience’s attention. Likewise, television news programs are bombarded with an avalanche of bloody video clips and footages. As Anderson and Although it is true that crime and violence are concrete social realities, the exaggeration of these events generally takes the public away from the real issue—that criminal acts are social ills that must be confronted and readily resolved. However, what happens in the newsroom is that crime stories are treated as a spectacle of the victim’s death or suffering. Anderson and Looney explained that many journalists and broadcasters have been operating under the principle that â€Å"when it bleeds, it leads (271). † This basically explains the high importance given to crime stories. Yet, this scenario leads to yet another problem. The (high demand) for crime stories due to sensationalism, tends to topple other important events that are worthy of media attention. The public is programmed to see crime stories as far more important compared to stories that tackle health or technologically-related subjects. Under this context, media is not necessarily performing its role as a reliable source of information. Rather, this institution is simply treating these stories as commodities that should be sold and consumed by the public. If sensationalism occurs, accuracy and integrity are highly compromised. Evidently, the above-mentioned scenario showcases mass media’s agenda-setting function. According to O’Hair et al agenda-setting is the process in which the public is made to believe that certain topics are highly important and thus requires utmost attention (68). Agenda-setting initially occurs in the selection of news stories that are delivered to the public (O’Hair et al 68). News desks and editors choose topics and articles that they perceive as something that would elicit a big impact to their target audience. Afterwards, these topics are constantly shown into the public. O’Hair et al mentioned that the priority given to these stories readily affect the viewer’s perception (68). As a result, stories that are often seen in the newspapers’ front pages of given long airtimes in television are immediately perceived by the audience as something relevant and significant. When certain issues are constantly placed in the limelight, they immediately become important even though in reality, there are other events that deserve the attention. Aside from crime stories, media’s agenda-setting role is also seen during the 9/11 attacks. Much of the television news programs and newspapers devoted much of their time in covering such incident. Even though the attacks are worthy of the attention, this does not discount the fact that there are other aspects of society that also needs to be tackled. There are also other situations that demand public attention. Unfortunately, the event’s massive appeal is something that media owners cannot possibly ignore for this would also mean an increase in their ratings, which in turn, would attract many advertisers. Speaking of advertisers, it can be observed that advertising, more than anything else has mastered the art of agenda-setting. Advertising agencies exploit various media channels in order to sell and market their respective products. As much as possible, advertisers would utilize each and every medium to catch the viewer’s attention and thus persuade them to patronize the goods that are marketed towards them. Take for example the case of the fast-food giant, McDonalds. By the time an individual opens his or her television, a McDonalds commercial is shown. The same thing happens when one reads a newspaper and turns on the radio. Similarly, McDonald billboards are scattered in the streets. Now, with the rise of emerging technologies, McDonalds has also made its presence felt in the World Wide Web. Advertising is mainly focused on product promotion and marketing. Therefore, aside from utilizing media channels, advertisements also rely on the use of flowery language and visually-appealing materials to convince their target audiences. Some would even utilize celebrities and high-profiled individuals to endorse their products. But then again, the problem with this kind of set-up is that commercials do not divulge the truth to their consumers. For example, fast food are being marketed as goods that can satisfy the gastronomical needs of consumers, without really rendering o devoting too much time for food preparation. However, fast-food in reality, are known for having high-calorie content and is considered as the primary cause of obesity that could also lead to other chronic diseases such as diabetes, for example. Theses hidden truths are kept from the public via the use of mouth-watering images of food. With celebrity endorsements, the product’s credibility and importance are further highlighted. Although media channels are fully aware of the flaws and negative effects of a particular product, these advertisements are continuously delivered to the public. This basically stems from the fact that media outfits rely on advertisements for financial support. A two-minute airtime and a small space in newspapers are pretty expensive. Thus, such situations are readily permitted and tolerated. In the meantime, mass media also employ stereotyping to manipulate the audience. Certain groups or individuals are presented negatively. This scenario can be seen in many films and television programs. For example, Asian actors and actresses are constantly stereotyped as villains in many Hollywood films (Larson 20). A critical observation shows that Asian artists often take the bad guy’s role in many featured films. In a recently released film, The Mummy, Jet Li performed the antagonist’s character. Although other Asian artist such as Maggie Cheung was presented as one of the protagonists, this did not erase the fact that in multicultural movies, Asians would always play the evil character. The Mummy is no different from other films such as Kill Bill. Indeed, it is true that Uma Thurman’s mentor, Pai-Mei possess great marshal arts skills. However, it cannot be denied that Pai Mei trains individuals that are involved in criminal acts. Apparently, the dual characterization of Asian actors and actresses is simply a futile attempt to abolish stereotyping and to a certain extent—discrimination. On the other hand, as for the case of television programs, it can be seen that many shows have influenced the body perception of many teenagers. More often than not, mass media constantly redefines the meaning of true beauty. In many television shows, a woman becomes beautiful if she has a slender figure. There are many instances in which television programs have blatantly shown how over-weight individuals are bullied and verbally-abused. Consequently, the effects of media manipulation are very alarming. This is most especially true as for the case of young audiences. Teenagers are easily persuaded by what the see in the television, newspapers and the internet. Compared to adults, these individuals are less critical when it comes to various media content that they encounter. For example, over exposure to violence have led many children and teenagers to mimic the behaviors and attitudes that they see (Kirsh 30). Oftentimes, children tend to identify with television personalities. Because of the degree of admiration that they give to these celebrities, some youngsters go to the extent of copying the actions and gestures that they see on screen without ever thinking the possible consequences that their actions might generate. s But then again, it is important that this situation is not experienced by children alone. The increasing rate of rape cases are directly linked to the rapists’ massive exposure to pornographic materials. Individuals that mimic or copy violent behaviors perceive criminal acts as no less than ordinary occurrences. Thus, the possible damages that it may inflict or produce are no longer taken into consideration. Deviant acts are reenacted primarily because desensitization (Allison Cross 125) has already occurred. Relatively, media manipulation has also created a highly consumerist culture. The massive influx of advertising and its use of compelling taglines and attractive images have resulted to the creation of false needs. The public are unconsciously forced to consume goods or commodities that they do not really need. Fast foods, for example are pretty low when it comes to its nutritional content. Yet, more and more consumers are patronizing such products. This readily prevents society from building healthy and productive communities. As more and more individuals suffer from obesity and other chronic diseases, the expenses rendered for health services tend to increase. The money that could have been use for other purposes are now utilized in treating obesity-related ailments. Likewise, media’s stereotypical nature is responsible for creating more societal divisions and fragmentations. It loosens the social fabric that binds each and every individual, regardless of their race and ethnic origins. Discrimination now becomes a difficult challenge to overcome and minority groups are constantly pushed into the periphery. In as far as media stereotyping is concerned, such is also instrumental in the proliferation of negative body perceptions. More often than not, media has been pointed out as one of the leading causes of eating disorders that are experienced by many teenagers Conclusion Stereotyping, agenda-setting and the creation of false needs are some of the tactics employed by media organizations to manipulate the viewers. These activities are performed primarily because media outfits are now more focused on its capitalistic agendas that readily neglect their purpose as information providers. The public are no less than treated and seen as mere customers and not a vital part of society that must be constantly informed and educated. Under these circumstances, critical thinking must be readily practiced and exercised. The public must fully examine the media contents that are presented unto them. Works Cited Allison, Annie and Gary Cross. Millennial Monsters. California: University of California Press, 2006 Anderson, C. Leigh and Janet Looney. Making Progress. Lexington Books: Maryland, 2002 Davies, Maire. ‘Dear BBC’ Cambridge: Cambridge University Press, 2001 Gabbard, David and Wayne Ross. Defending Public Schools: Education Under The Security State Westport, CT: Greenwood Publishing Inc. , 2004 Kirsh, Steven. Children, Adolescents and Media Violence. London: Sage Publications Inc. , 2006 Larson, Stephanie. Media and Minorities. Maryland: Rowman Littlefield Publishers Inc, 2006 O’Hair, H. Dan; Robert Heath, Gerald s Ledlow and Mark Cwiek . Community Preparedness and Response to Terrorism: Communication and the Media. Westport, CT: Greenwood Publishing Inc. , 2005

Zeffirelli and Luhrmans Interpretations of Shakespeares Romeo and Juliet :: Free Romeo and Juliet Essays

Zeffirelli and Luhrman's Interpretations of Shakespeare's Romeo and Juliet Shakespeare was, and will be a great writer for a long time. He has fashioned many intriguing plays which all follow the same themes: death, fate and love. Life in the Elizabethan times was very basic and all types of people liked to be entertained. Many people attended his plays so it was important for him to not offend anyone in his plays. Shakespeare cleverly added puns to his plays to make it funnier and also so no one would get offended. As Shakespeare's main aim was to entertain, he enjoyed making comedic plays, however after the death of one of his twins, he began to write tragic plays, for example Romeo and Juliet. This among many of Shakespeare's plays is a tragic love story that was 'fated' from the start. Romeo and Juliet is a chronicle about two teenagers falling in love as soon as they set eyes upon one another. When they realise that they are both in families that despise each other for reasons that are not even known, it is too late. They are forced to get married in secret as Juliet is promised to Paris. After their serene marriage there is a contrast, as there is a dramatic scene change, due to Romeo being banished for the death of Tybalt in act 3 scene 1. Act 3 scene 1 is regarding the death of Tybalt and Mercutio. It begins with Mercutio and Bevolio walking the sweltering streets of Verona, when along comes the Capulets who seek Romeo. Mercutio questions why they need to speak with Romeo and begins to 'egg' Tybalt on: 'and what a word with one of us? Couple it with something; make it a word and a blow' Romeo enters the scene after coming back from his wedding, and becomes aware of the situation. He refuses to accept Tybalt's challenge as he is now related to Tybalt: 'And so, good Capulet, which name I tender as dearly as my own, be satisfied' Mercutio is mortified that Romeo is refusing to fight Tybalt and takes

Autobiography of a Classroom Essay

I am a very big classroom in a well-known public school. I cater to needs of the kindergarten class of the school, accommodating I think about eighty five children, a big number isn’t it? I understand that I am the best looking room in the school as, the very small children study here. I am very attractively decorated so that the little ones like to come here every day. The room that is me – is decorated with beautiful coloured pictures. The walls are a blend of some colours I do not know the names of. The furniture that is placed in the length and breadth of the room consists of small round tables to seat four children on each table, and the chairs are also tiny. That is not all, all the furniture is a mixture of many colours. When the children come inside the class they almost fight to sit on certain chairs. That makes me understand that they like the colours and fight for their favourite colours to sit on. At the top two ends of the length of the classroom there are two bigger tables and full size chairs for the teachers to sit. Since there are so many children there are two teachers while in other classes there is only one each. I am a treat for everyone to see. My pleasure knows no bounds when everyone who comes inside the class, admires me, appreciates my get up and the colours that don me. I have the twin advantage of being the most beautiful room in the school and also having the cutest of children coming to spend their time with me. Thus, my life is full of beauty, colour, noise and laughter and at times of course also crying and howling of the children. At times some new entrants to the school come to me with their mothers and, cry as if they had come to the slaughter house to be butchered. At such moments even by heart cries for the little ones and I wonder why man makes these little children come to study if they do not want to. I of course do not know how important studies are for human children, I only feel sad seeing the children cry. My life is full of a very busy schedule though very interesting. The routine of my daily life is so busy that, I do not get any relief for quite long hours. In the morning as early as 6 a. m.two sweepers come open the lock of my room or rather me, and off they start working on me. They sweep my floor, squab it, dust each and every piece of the furniture in me. Thus, I get alerted as soon the room is unlocked. It is not even 8 a. m. when the little brats start pouring inside my body’s doors. At times they enter with so much noise that my whole body feels the rattle of it all. Their movements are so loud that now, I cannot even think of any rest. School bags get flung, tiffin boxes are strewn all about, water bottles are kept just anywhere and there is a lot of commotion all over. Soon the maid enters the room and keeps everything in order and my appearance at once improves and I look tidy and well kept. For these small ones the school hours are just three from, 8 a. m. to 11 a. m. These three hours is my duty time, and just is the time when I also get the day’s entertainment. Being a classroom for the Kindergarten children I get a great chance of hearing conversations between the teachers and the parents. Since this is the first time their children have entered school, parents devote a lot of time to talking about the school and its standards. At times I find that some parents are just too critical and, inspite of getting all the best in this school they always seem to be unhappy and dissatisfied with something or the other in the school. Such parents keep lecturing about things missing in the classroom, the school or even in the playground. When I hear such complaints, my heart sinks and I wonder if they will allow or not allow their children to come to me any more,. For such conversations I have understood that, these days parents pamper the children too much, and it seems that they can never yes, never be satisfied. I am quite surprised to see the vast difference in opinions. While on the one hand I, and also many parents think that I am very beautiful, well kept, and decorated, others of the same clan are always complaining of many defects in my appearance. This gives me a feeling of depression and I do wonder if I can do anything in the matter. After some thinking bouts, I realize that, I can do nothing to satisfy these unhappy parents. I am just here in the hands of the school authorities and stand here as and how they keep me. My working hours are just six, from 6 a. m. when sweepers enter to say 12 noon when I am locked after all children go. After my duty hours I just relax but also feel lonely. No matter what is said about me, I am thoroughly enjoying my life in the cute company of little children. Their company makes me also feel young though now I am quite old. Every summer vacation I am painted afresh, my furniture is painted, and, I am ready to welcome my little friends, new and old with a new look, new enthusiasm and renewed vigour. I pray that my life is forever allowed to remain so interesting and so relaxed. I just love all the children and teachers who come here to me, to work and play in the restricted area within my four walls.

The Armed Forces - 1525 Words

I am against the inclusion of women in the armed forces based on the utilitarian concepts of the happiness of society as a whole, and the effectiveness of the armed services. I also draw conclusions from the Aristotelian principles of justice and women’s ability to be worthy of being soldiers Since the repeal of â€Å"Don’t Ask, Don’t Tell† in 2011, there has been a quiet uproar over the idea of female combat forces in our military. There are strong arguments from either side of the aisle; The maintaining of historical values in the military, or the modernization of our armed forces. Most are political or social arguments, pathos rhetoric in a logos dispute. Taking a philosophical perspective on the case of women in the military would entail looking at the problem from two sides: the effect it would have on society and the effect it has on the Armed Forces. To argue it from either side will require the ascertaining of concepts based on great thinkers such Bentham, Nozick, and Aristotle. The defense of women in the military comes from the libertarian perspective that people have a natural right to take part in any activity that they want to and have the ability to. Arguments for being able to enlist in the active combat services of the military could be drawn parallel to the arguments against the draft and forced enlistment. The draft forced members of the American public to participate in a war they often did not believe in. This was a breach of the American people’s rights toShow MoreRelatedModern And Capable Armed Forces933 Words   |  4 PagesMaintaining modern and capable armed forces is not an easy task. One of the most important tasks for a country, state and society is to defend itself against attackers and other threats. 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business Proposal - Home Depot - 918 Words

Home Depot Student Name Course Date Instructor Name Home Depot Home Depot opened its first home improvement store in Atlanta Georgia in 1978. The company developed a tactical product analysis providing an assortment of products and services to customers. The products Home Depot offers focus on contractors and the do-it-yourself customers, as well as free how to clinics and workshops for children allowing them to build an item onsite in the store. Home Depot has grown into an internationally recognized specialty merchant that markets and delivers 40,000 different building materials, lawn and garden products, home improvement supplies, appliances, and more than 250,000 other products that can be especially ordered (Unknown,†¦show more content†¦Transportation conditions include a routing guide suppliers follow. Pricing strategies involve movement along the Demand curve (McConnell, Brue Flynn, 2011) In a market with high price elasticity of demand, such as a monopolistic competitive market, a small reduction in price will have a large effect on demand. Non-pricing strategies involve shifting the demand curve to the right, such as by a TV advertising campaign. This is a common strategy in markets with low price elasticity of demand, such as oligopolies. Marginal Factors When operating from a global perspective, it is important to understand what patterns arise from the local markets. Being able to provide resources to these local markets is a critical part for a company like Home Depot to institute. From Home Depot’s store support center a global resource merchandise program will be maintained, this will provide customers access to source high-quality products directly from manufacturers around the world. 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Mechanical Engineering Electrical Engineering - 1277 Words

Electrical Engineering Electrical Engineering is â€Å" The branch of engineering concerned with the generation, transmission, distribution, and use of electricity. Its two main branches are power engineering and electronics (including telecommunications). Electrical engineering emerged in the late 19th century with the mathematical formulation of the basic laws of electricity by James Clark Maxwell, followed by the development of such practical applications as the Bell telephone, Edison’s incandescent lamp, and the first central generating plants. Electrical power engineers design generators, power stations, and electricity supply systems as well as electric motors and transport and traction systems. Electrical engineering is an applied science involving mathematical skills and a knowledge of physics, in addition to the basic engineering subjects† (The Macmillan Encyclopedia). Electrical systems have always fascinated me since childhood, and figuring out the engineerin g behind everything I could get my hands on was another passion I have always had. When getting out of the military and deciding to go to college electrical engineering was the only major that really stood out to me as a way to combine both my childhood interests. My third year at college and I still stand firm with my decision as I continue to excel in my classes directed toward my major while the classes further ignite my passion for the field of study. The education level typically required to obtain a jobShow MoreRelatedElectrical Engineering Concepts And Not Mechanical Engineering1392 Words   |  6 PagesAs a second year BEng Electronic and Electrical Engineering student a project had to be devised which would consist of Electrical Engineering concepts and not Mechanical Engineering. Groups were made so that tasks could be carried out by each member. Several project ideas were then made by each group member. The ideas which were thought of by myself included a hybrid solar and wind battery charger, a parking sensor and also remote control blinds (Appendix A). Research had to be carried out onRead MoreElectrical Engineering : Mechanical And Computer Engineering1686 Words   |  7 PagesElectrical engineers are also often educated in specializations, which makes you worth more to some companies and departments than others. Some of these specializations can vary from control systems, microprocessors, signal processing, telecommunication, et cetera. However, all of these specializations hold similar responsibilities with applying their scientific knowledge to create goods, products, installations and services to better the world around them. The nature of engineering brings forthRead MoreElectrical Engineering : Mechanical Engineering1801 Words   |  8 PagesDepartment of Mechanical Engineering Mechanical Project 491 Progress Report Title of Project Liam Brady 14755682 Semester 2 2014 Supervisor: Dr Andrew King Abstract Start Summarise the content of the rest of the report with an emphasis of the achievements during the course of this unit â€Æ' Table of Contents No table of contents entries found. â€Æ' Nomenclature Symbol Meaning SI Units â€Æ' List of Figures No table of figures entries found.â€Æ' Introduction Energy has been extractedRead MoreThe Engineering Field : Chemical, Civil, Electrical, And Mechanical Engineering1215 Words   |  5 Pages Activity 1.6 Discover Engineering Gunnar Kroencke Block 2 Introduction What is engineering? Many people have difficulty answering this question. In fact, engineering is a diverse field – there are many disciplines within engineering that can involve the application of a very different body of knowledge and skills. Nearly everything that is not â€Å"natural† (i.e., created by Mother Nature) most likely was designed and created with input from engineers. The shampoo you used this morning to washRead MoreResume [Utp Template]1448 Words   |  6 PagesMuhammad ‘Ammar bin Kassim B. Eng (Hons) Mechanical Engineering [Majoring in Material] Universiti Teknologi PETRONAS (UTP) 7th August 2010 Dear Sir/Madam, APPLICATION FOR CAREER OPPORTUNITY Your company’s milestone and achievement in the industry really impresses me, and your philosophy of encouraging career professional development is something I value. Thus, I am writing to apply for a career opportunity in your reputable company. I am currently in my final semester and will be graduating on DecemberRead MoreThe Creation Of Careers Through Physics1270 Words   |  6 Pagesannoyed of hearing. Most high school students often dream about going into the engineering field. Some don’t know that this field itself uses physics, a lot. A specific career that often uses kinematics is a Mechanical Engineer. The field requires such precision in building the interior or exterior of the machine the engineer is designing, that the engineer needs to be as precise as possible with his calculations. Mechanical engineers are often interacting with the distribution of power. They createRead MoreA Study On Engineering And Mechanical Engine ering1710 Words   |  7 Pageslearn more about engineering and especially mechanical engineering because it is going to be my degree. This text is divided into three parts, part A describes my degree choice, why I chose it and what I am hoping to be in the future. Part B will be a comparison between LJMU and the University of Liverpool, also it will provide an information about a lecturer in LJMU. Part C will compare and contrast two types of internal combustion engines. Part A I am interested in studying engineering especially mechanicalRead MoreEssay on Mechanical Engineering1124 Words   |  5 PagesMechanical engineering is a discipline of engineering that applies the principles of engineering, physics and materials science for analysis, design, manufacturing, and maintenance of mechanical systems. It is the branch of engineering that involves the production and usage of heat and mechanical power for the design, production, and operation of machines and tools.[1] It is one of the oldest and broadest engineering disciplines. The engineering field requires an understanding of core conceptsRead MoreA Career in Mechanical Engineering Essay993 Words   |  4 PagesI have chosen the career of Mechanical Engineering for this research paper. The reason why I choose this career is because I am very interested in prototyping, designing, and building machines and other types of tools that we use in our daily lives. Mechanical engineers make people’s lives better and easier. I find this interesting inspires me to become one of them. This is why I choose this profession for my research paper. I will be going over five topics for this paper. These topics are: 1.Read MoreA Study On Engineering And The University Of Liverpool1723 Words   |  7 Pagespurpose of this study is to learn more about engineering and especially mechanical engineering. This text is divided into three parts, part A describes my degree choice, why I chose it and what I am hoping to be in the future. Part B will be a comparison between LJMU and the University of Liverpool, also it will provide an information of a lecturer in LJMU. Part C will compare and contrast between two types of internal combustion engines. Part A Engineering is a very important specialization and it

Material Handling Equipment Planning

Question: Discuss about the Material Handling Equipment Planning. Answer: Preface: JustMoveIt logistics is a logistic service provider and has been awarded with a long-term contract to provide the warehousing services fo sedapMakan Pte Ltd, A food manufacturing company, which produces convenience foods such as ready to eat meals and packaged frozen foods. The current objective is to come up with a concept plan for the warehouse layout to suit SedapMakans requirements. The details of the products to be handled and currently being produced in its food processing lines are provided below for reference, Ready to eat meals are being provided in re-heatable plastic packaging systems Frozen foods in packaged format To be handled based on First expired first out basis Approximately about 500 SKUs need to be stored in the ware house. Orders and handling bulk data: Average of 60 orders per month Each order will range from 5 to 40 lines MOQ for each order will be about 1000 cartons [Hence the order volume can be about 5000 cartons to 40,000 cartons] Urgent orders requires picking up 50SKUs from the line Inbound logistics: 10 to 50 twenty foot containers depending on the sales for that month. Storage 2 months of stock to be kept 35% of the stock to be stored in chiller 65% of the stock to be stored in A/C environment Outbound: There will be sales to 8 countries in Asia Pacific Sales to 6 countries in Middle East Each outbound order ranges from 15 to 80 ISO pallets. Additional information: Each 20 foot container can hold upto 20 ISO pallets On average 1 ISO pallet holds 200 cartons. Inferences and calculations: Each container can contain about 4000 cartons. Total outbound can range upto 16000 cartons ( 80 ISO pallets) Total Inbound can range upto 50 containers ( 50 * 20 ISO pallets) Total cartons can be upto 2,00,000 cartons maximum ( 50 * 20 ISO pallets) Minimum inbound cartons can be 40,000 cartons ( 10 * 20 ISO pallets) Observations: From the given conditions it is much clear that there will be more to do with the handling of the ISO pallets containing the cartons of the food material. Hence inorder to handle the same following are the equipment to be employed. Proposed Material Handling Equipment: The type of equipment needed to handle the pallets can be any of the following, Pallet trucks, Pallet jacks, (Powered and Manual handling types) Bulk load container (For movement within the ware house) Forklifts (For moving the pallets within the ware house as well to support the loading and unloading operations) Electric hoist (For lifting the bulk loads and for movement in the ware house) Jib crane (For material movement) Bridge Crane (Based on necessity will be according to the layout of the warehouse) Gantry Crane(Mobile Gantry crane Recommended) Narrow Aisle straddle Truck Side loader Tractor Trailer Specifications (Suggestive) of the material handling equipment proposed: Pallet Jack Toyota 8HBE40 Pallet Truck Hand Type (3 Ton) Model BT lifter Clark NSR 25 Narrow Aisle Reach Truck LD single girder Electric hoist crane Span Length 7.5m-31.5m, Lifting capacity 1-32Tons Tractor Trailer specifications 86 Height, 86 width, 48 length of the trailer Gantry crane capacity 3 Tons to 5 Tons Bridge Crane capacity 3 Tons to 5 tons Forklift standard sizes BoBcat S130 model. Remarks: The exact size of the equipment and the capacity, need to be designed based on the actual dimensions of the ware house layout as well as other dimensions involved in. References: Parrish, A. (Ed.). (2014).Mechanical engineer's reference book. Elsevier. Accorsi, R., Manzini, R., Maranesi, F. (2014). A decision-support system for the design and management of warehousing systems.Computers in Industry,65(1), 175-186